It started 14 years ago, the ol’ school way – creating brand identities for small businesses. Soon enough, I decided to help companies create digital products that stay functional while maintaining a consistent brand narrative across every platform. I embraced UX as my main discipline in 2014.
I design user flows and interactive prototypes with branding and UX principles at heart
I design user flows and interactive prototypes with branding and UX principles at heart
What I do
Branding
Defining a visual identity that strengthens your brand position and values.
User testing
Finding the pain points your users experience and resolving them.
Interactive prototypes
Presenting new interactive product features and flows to investors and developers.
AB Testing
Creating a hypothesis and using statistical analysis to determine a winning variant.
Google Analytics
Observe user behavior to track bottlenecks and opportunities for optimization.
Coding
Knowledge of HTML and CSS for a smoother handover to the dev team.
Latest work
UX design
Branding
During my two years at Hundred, I helped the company through a major rebrand, created a new design system, and optimized the acquisition funnel.
Get in touch
Got a project in mind or have questions? Contact me at augusto@augustosiccardi.com