I design user flows and interactive prototypes with branding and UX principles at heart

I design user flows and interactive prototypes with branding and UX principles at heart

It started 14 years ago, the ol’ school way – creating brand identities for small businesses. Soon enough, I decided to help companies create digital products that stay functional while maintaining a consistent brand narrative across every platform. I embraced UX as my main discipline in 2014.

What I do

Branding

Defining a visual identity that strengthens your brand position and values.

User testing

Finding the pain points your users experience and resolving them.

Interactive prototypes

Presenting new interactive product features and flows to investors and developers.

AB Testing

Creating a hypothesis and using statistical analysis to determine a winning variant.

Google Analytics

Observe user behavior to track bottlenecks and opportunities for optimization.

Coding

Knowledge of HTML and CSS for a smoother handover to the dev team.

Latest work

UX design

Branding

During my two years at Hundred, I helped the company through a major rebrand, created a new design system, and optimized the acquisition funnel.

History

2020 – Today

Unity

Senior Product Designer

2018 – 2020

Hundred

Product Designer

2018

Beat81

UX Designer

2013 – 2015

StartlingBrands

Design Director

2006 –

Freelancer

Branding Consultant, UX & Illustrator

Get in touch

Got a project in mind or have questions? Contact me at augusto@augustosiccardi.com